Bon Vivant
Travel Agency
Branding
For the branding of Bon Vivant, a Paris-based travel and tourism agency, I began by conducting research into the company's background, core offerings, and target demographics. Inspired by the iconic art nouveau entrances and signage of the Paris metro system, I explored complementary French travel themes and Parisian icons to develop a series of logo concepts embodying romance and sophistication. After several rounds of feedback and refinement, a minimal wordmark logo and a contrasting stylized logo with embellished flourishes inspired by the ornate metro signage were selected. This logo suite was then adapted into a full stationery suite including letterhead, envelopes, business cards, and brochures. The agency's recognizable brand colors of blue and red were carried throughout, incorporating sans-serif and serif typefaces to convey a simple, elegant, and timeless aesthetic reminiscent of it's Parisian origins.
(↑ Logo Concepts)
